How review intelligence works

Methodology

Review Intelligence

How we analyse Google Reviews to surface what patients actually say about each clinic.

Every clinic profile on SkinCataloq includes a Review Intelligence card that summarises patterns from publicly available Google Reviews. This page explains how that analysis works.

Data Source

Review data is sourced from Google Reviews, a publicly available third-party platform. SkinCataloq does not solicit, edit, or influence these reviews. We display the overall Google rating and review count, and link directly to the clinic's Google Maps listing for full transparency.

How Themes Are Generated

We use AI to analyse the text of publicly available Google Reviews and identify recurring themes — topics that multiple reviewers mention independently. Each review is checked against a predefined set of categories such as “Doctor expertise”, “Friendly staff”, “No hard-selling”, and others relevant to choosing an aesthetic clinic in Singapore.

Themes are not scores or ratings — they reflect how frequently a topic appears across reviews. A theme percentage of 45% means that 45% of the analysed reviews mentioned that topic.

Display Thresholds

A theme is only displayed if it is mentioned in at least 10% of analysed reviews, and only for clinics with at least 10 analysed reviews. This ensures we surface genuine patterns rather than isolated opinions. Clinics with fewer analysed reviews will show only the overall Google rating and review count.

Refresh Frequency

Review data is refreshed monthly to ensure accuracy. The date of the most recent analysis is recorded internally for each clinic.

Limitations

AI analysis is imperfect. Themes represent our best interpretation of reviewer sentiment but may not capture every nuance. The absence of a theme does not mean it was never mentioned — it may have fallen below our display threshold or not been detected by the model.

Google Reviews themselves are user-generated and unverified. SkinCataloq does not endorse or guarantee the accuracy of individual reviews. Our analysis aims to identify patterns across many reviews, not to validate individual claims.

Dispute Process

If you are a clinic owner and believe a theme on your profile is inaccurate, please contact us at hello@skincataloq.com. We will review the underlying data and correct any errors. Our goal is accuracy, and we take every report seriously.